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24 Cities

City Cooperation

združenje 24 mest iz 3 držav

Če se želi 24 mest iz treh držav in s tremi različnimi jeziki združiti v skupnem združenju, to ni lahka naloga. Kako lahko kljub temu uspe, kaže projekt City Cooperation (sodelovanje mest).

Z obrobja v središče Evrope

Šele 20 let je minilo od tega, da je bilo 24 mest hermetično ločenih s tremi železnimi zavesami med zahodom, vzhodom in južno Jugoslavijo. Kljub temu sosedje v tem času niso nikoli izgubili stika. Odprtje meja in pristop vseh treh držav v Evropsko skupnost je omogočil ponovno oživitev tisočletja starih gospodarskih, kulturnih in osebnih stikov. Medtem ko je 24 mest nekoč ležalo na obrobju gospodarskih blokov, se sedaj ponovno nahajajo združeni v središču Evrope.

Preseganje meja in uresničevanje vizij

Po desetletjih gospodarskega zatišja na meji in vedno večje konkurence zaradi urbanih centrov velja za teh 24 mest, da morajo izkoristiti nove priložnosti zaradi odprtja meje. Ta izziv je možno premagati samo s skupnimi močmi. Tako je prepričan Walter Imp, aktivni podjetnik iz mesta Feldbach. Že pred 10 leti je začel prepričevati mesta v vzhodni Avstriji, na zahodnem Madžarskem in v vzhodni Sloveniji za tesnejše sodelovanje. Po mnogih intenzivnih srečanjih, konferencah in prvih uspešnih skupnih projektih se je leta 2008 sedem madžarskih, osem avstrijskih in devet slovenskih mest priključilo združenju 24 mest.

Evropska skupnost podpira čezmejno sodelovanje

Že več let Evropska skupnost podpira regionalne iniciative za spodbujanje čezmejnega sodelovanja evropskih držav. Po dolgih pripravah je sodelovanju mest od Evropske unije, Republike Madžarske in Republike Slovenije ter dežele avstrijske Štajerske uspelo pridobiti podporo za vzpostavitev čezmejnega mesnega povezovanja v okviru programov Slovenija-Avstrija in Avstrija-Madžarska.

Skupno oživljanje mestnih središč

Srce mestnega sodelovanja so središča mest, ki so že stoletja središče trgovanja in kulture celotne regije. Ti regionalni centri naj bi z dejavnostmi 24 mest doživeli močnejši razcvet. Kopica skupnih dejavnosti bo povečala privlačnost in pritegnila nove stranke in njihovo kupno moč. Uporabljeni bodo med ostalim tudi čezmestni darlini boni, bonusne akcije za gospodarstvo, knjižice ugodnosti v 24 mestih, reklama preko avdiovizualnih medijev in nove ponudbe za otroke.

Predstavljanje raznolikosti 24 mest navzven

24 mest predstavlja edinstveno zgodovinsko, arhitektonsko, kulturno in kulinarično raznolikost na majhnem področju. Ta raznolikost bo navzven predstavljena s koncentriranim marketingom 24 mest in sicer s pomočjo prospektov, na sejmih in na internetu, da bi novim gostom odprli vrata v regijo. Istočasno naj bi aktivno medsebojno oglaševanje velikih prireditev in kulturnih ter kulinaričnih vrhuncev okrepilo srečanja med mesti.

Odkrijte 24 mest v 4 jezikih

Za stavbami in ljudmi 24 mest se skriva nešteto napetih zgodb iz mnogih zgodovinskih obdobij in kulturnih krogov. Na 24 mestnih obhodih bodo oživeli najzanimivejši dogodki in anekdote vsakega mesta v jeziku sosedov in gostov (angleško, nemško, madžarsko ali slovensko). Informativni mestni vodiči in avdio vodniki, na katerih bodo na voljo najboljše zgodbe mest, bodo od leta 2012 brezplačno na voljo v vseh 24 mestih. In dodatne akcije za krepitev povezave med 24 mesti so že v pripravi.

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