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24 Cities

Aktivitäten

Stadtakademie


Am Abschlusstag der Stadtakademie in Lenti


Datum:15.04.2011

Im Rahmen des Projektes City Cooperation wurden die letzten beiden Bildungstage (14., 15. April) der aus acht Anl√§ssen bestehenden Stadtakademie im Kulturhaus in Lenti veranstaltet. Die Kursteilnehmer konnten bei den vorausgehenden sechs Gelegenheiten in den am Projekt teilnehmenden St√§dten (Zalal√∂vŇĎ, Vasv√°r, K√∂rmend, Letenye, Ňźriszentp√©ter) Vorlesungen anh√∂ren und an Seminaren teilnehmen, die das Stadtmarketing, die Strategie des Stadtmarketings, die Verst√§rkung der lokalen Identit√§t, das Tourismusmarketing und die F√∂rderung von Investitionen zum Gegenstand hatten. An den letzten beiden Bildungstagen konnten die Teilnehmer an einem Spiel zur Ideengenerierung teilnehmen, das von der British Council entwickelt wurde und auch in Ungarn angewendet wird. Das ist ein Spiel, das das gemeinsame Nachdenken √ľber die Probleme eines gegebenen Entwicklungsortes innerhalb der Stadt oder der St√§dte, sowie die Konfliktl√∂sung und das Finden von L√∂sungsalternativen f√∂rdert. Es regt die Teilnehmer, die Mitglieder der lokalen Gemeinschaft, in einer ungezwungenen Form an, mit kreativen Ideen zur Stadtentwicklung beizutragen. Im Laufe des spielerischen Ideenwettbewerbs haben die Vertreter der St√§dte in gemischten Mannschaften (5-6 Personen) gespielt, die durch das Los bestimmt wurden. Im Laufe des Spiels haben die Teilnehmer in erster Linie eine Antwort auf die Frage gesucht, welche Gegebenheiten als Ziehkr√§fte funktionieren und als entwicklungsgenerierende Faktoren in der Zukunft der St√§dte eine Rolle spielen k√∂nnen und welche funktionalen Entwicklungsrichtungen die L√∂sung bringen k√∂nnten. Von den angefertigten Projektvorschl√§gen haben die Gruppen das Projekt "7 Farbwelten" zum besten gew√§hlt. Das Projekt w√ľrde die kosmetischen Produkte und Heilprodukte in den Heil- und Thermalb√§dern der St√§dte verwenden, die aus den √∂rtlichen Heilpflanzen und Produkten der 7 St√§dte angefertigt werden und die der werte Kunde nur in diesen St√§dten bekommen k√∂nnte.

"Das Ziel des Programms ist es, √ľber den Erfahrungsaustausch und das Erwerben neuer Kenntnisse hinaus, die Kooperation zwischen den Arbeitnehmern der Bereiche Fremdenverkehr und Wirtschaft enger zu binden.

Im Rahmen der gemeinsamen praktischen Aufgaben haben wir Entwicklungsideen und strategische Konzeptionen erarbeitet," erklärte der fachliche Leiter des Bewerbungsprogramms, Károly Kovács, Direktor der Entwicklungsagentur Lenti und Gegend.

Internet: www.24cities.eu


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